Would You Buy This Healthcare SaaS? (Birth Tracking App)

In this episode the hosts analyze a tiny niche SaaS serving midwives and doulas with 80% margins but conclude the $400K price is too high given zero growth, easy replication risk, and limited market traction. Business Listing – https://app.acquire.com/startup/RTfV2nUkg3XOxCPzFPRUN7GKFAa2/aU5FsXh9pf75NQvT63vk?utm_medium=email&_hsenc=p2ANqtz-__J2ejVpNV5NSbl0JZGv6SN2zobtE4lJuz0guU2Pa_fDdYC8WCuGawNjZ86ZKUmpIGKH8h9919jxo5VypE2V6ZIeXKPw&_hsmi=409176559&utm_content=409176559&utm_source=hs_email Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them. Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=template HubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9Vr Subscribe for more episodes: https://www.youtube.com/@AcquisitionsAnonymousPodcast?sub_confirmation=1 Subscribe to our Newsletter: https://www.acquanon.com/newsletter Connect with us on Social Media: Twitter: https://twitter.com/acquanon LinkedIn: https://www.linkedin.com/company/acquanon 👋 Follow the Hosts Michael Girdley – Entrepreneur & investor. Twitter: https://twitter.com/girdley Bill D’Alessandro – CEO of Elements Brands. Twitter: https://twitter.com/BillDA Heather Endresen – SBA lending expert & advisor. Twitter: https://twitter.com/EndresenHeather Mills Snell – Small business investor & advisor. Twitter: https://twitter.com/thegeneralmills 💰 Sponsored by: Acquisition Lab Acquisition Lab is a hands-on training and support community for aspiring business buyers. Members get structured guidance on sourcing deals, performing diligence, and closing acquisitions—plus access to experienced mentors and a network of fellow operators navigating the same journey. Schedule your free consultation at https://www.acquisitionlab.com and mention Acquisitions Anonymous! FRANZY Thinking about buying a franchise instead of an independent business? FRANZY is a free platform built for acquisition-minded entrepreneurs who want to explore franchise ownership without broker bias. FRANZY matches you with franchise opportunities based on your capital, goals, and lifestyle—and includes free coaching from experienced franchise operators. If you're exploring ETA but want a structured, system-driven alternative, check out https://franzy.com/ This episode explores a niche HIPAA-compliant SaaS platform designed for midwives, doulas, and OB-GYN providers to track pregnancy and birth data. The business generates approximately $139K in annual recurring revenue and about $97K in profit, boasting unusually high margins near 80% due to its lean operating structure. The asking price is $400K, representing roughly 4.1x profit or 2.9x revenue. Key Highlights Section: - $139K ARR, $97K profit, asking $400K (~4.1x earnings) - Extremely high margins (~80%) but zero growth since launch - Niche customer base of ~100 midwives and doulas - Major risk: easy product replication using modern AI tools - Falls into a “no-man’s land” size—too big for a hobby, too small for a full-time operator