This Business Sells Lights for Lego And It’s Making $500K!

Michael and Heather break down an Estonian e-commerce business selling lighting kits for LEGO sets, questioning its steep 7x EBITDA price tag amid thin margins, one-time buyers, and China sourcing risks. Business Listing – https://www.bizbuysell.com/Business-Opportunity/lights-for-lego-game-of-bricks/2322004/ Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them. Subscribe for more episodes: https://www.youtube.com/@AcquisitionsAnonymousPodcast?sub_confirmation=1 Subscribe to our Newsletter: https://www.acquanon.com/newsletter Connect with us on Social Media: Twitter: https://twitter.com/acquanon LinkedIn: https://www.linkedin.com/company/acquanon 👋 Follow the Hosts Michael Girdley – Entrepreneur & investor. Twitter: https://twitter.com/girdley Bill D’Alessandro – CEO of Elements Brands. Twitter: https://twitter.com/BillDA Heather Endresen – SBA lending expert & advisor. Twitter: https://twitter.com/EndresenHeather Mills Snell – Small business investor & advisor. Twitter: https://twitter.com/thegeneralmills 💰 Sponsored by: 💼 This episode is sponsored by Verivend — the platform built for independent sponsors and private market investors to move faster and cut out friction. From raising to returning capital, Verivend streamlines investment management with instant, secure payments and automatic reconciliation. It’s like Venmo for capital calls, deployments, and distributions — all with no transaction limits. Learn more at https://www.verivend.com 📈 Acquisition Lab – Your fast-track to business ownership. Get hands-on support, world-class resources, and join a top-tier community of acquisition entrepreneurs. Schedule your free consultation at https://www.acquisitionlab.com and mention Acquisitions Anonymous! This week, Michael Girdley and Heather Endresen dissect a fascinating e-commerce deal out of Tallinn, Estonia: a business that sells lighting kits designed to supercharge LEGO displays. With $3.7M in annual revenue and $500K in EBITDA, it’s priced ambitiously at $3.5M — roughly 7x EBITDA — raising plenty of red flags. Key Highlights: - Asking $3.5M on $500K EBITDA (~7x), 13% net margins - 20% customer return rate suggests mostly one-time buyers - Likely sourcing from China, possible drop-shipping under de minimis rule - Geopolitical & tariff risks could hit future margins hard - Hosts conclude it’s a cool niche, but overpriced — fair multiple closer to 3.5-4x