
Mills Snell (@thegeneralmills) and Heather Endresen (@EndresenHeather) break down a test prep business this week.
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In this episode the hosts analyze a bizarre AI-powered therapeutic bed business with strong profits but questionable positioning, confusing pricing, and a whiff of pseudo-science risk.

In this episode the hosts debate a commercial kitchen oil filtration franchise that most liked for its recurring revenue potential, while one host strongly opposed it due to small market size, customer churn risk, and dependence on struggling restaurants.

In this episode the hosts analyze a tiny niche SaaS serving midwives and doulas with 80% margins but conclude the $400K price is too high given zero growth, easy replication risk, and limited market traction.