From $1.5M Profit to Fire Sale: What Happened?

In this episode, Michael and Heather dive into a blue-collar print-on-demand business listing with one of the most brutally honest and emotionally raw seller notes we've seen. Business Listing - https://quietlight.com/listings/16974795/?utm_medium=sms 🎙️ This episode is sponsored by: Capital Pad – The platform for entrepreneurs buying businesses to connect with investors. List your deal or invest in others at https://www.capitalpad.com Inzo Technologies – IT services built for small business acquisitions. Get your free IT audit at https://www.inzotechnologies.com Website: https://www.acquanon.com/ Twitter: https://twitter.com/acquanon ✉️ Subscribe to our Newsletter and get more deals like this every week: https://www.acquanon.com/newsletter 🔔 Subscribe to Acquisitions Anonymous: https://www.youtube.com/@AcquisitionsAnonymousPodcast?sub_confirmation=1 🎧 Listen to our full episodes on your favorite podcast platforms: https://www.acquanon.com/episodes After purchasing a $3.8M revenue business that once made over $1.5M in profit, the current owner watched it crash—financially and personally. From RoAS nightmares to marital stress and burnout, this listing reads like a business soap opera. Is there an opportunity buried in this chaos, or is this a cautionary tale for all would-be acquisition entrepreneurs? Tune in for a breakdown of the financials, emotional stakes, and our hosts’ final thumbs-down verdict. Key Highlights: - The business was acquired in 2024 and quickly began to decline. - Seller cites emotional burnout and personal turmoil as key motivators to sell. - Revenue was $3.8M with a 2.76x asking price ($1.2M). - High dependency on Meta (Facebook/Instagram) ads and creative refresh. - Hosts question the viability of turnaround, debt structure, and potential buyer strategy. - Suggested creative deal structures for rescuing distressed businesses. - A discussion on why this listing is a clear example of the difference between good and bad business risk.