
In episode 233 of Acquisitions Anonymous, Bill and Heather discuss an intriguing e-commerce opportunity. The business is a 19-year-old company that specializes in therapeutic massage supplies and equi...
In episode 233 of Acquisitions Anonymous, Bill and Heather discuss an intriguing e-commerce opportunity. The business is a 19-year-old company that specializes in therapeutic massage supplies and equipment. It boasts a diverse product range, with an impressive average order value of $939. The business primarily relies on dropshipping, 3PL, and in-house branding for its products. Bill and Heather delve into various aspects of the business, including its margins, potential valuation, and the challenges of securing an SBA loan for an e-commerce venture. Despite some banks' reluctance to finance e-commerce businesses, they believe this opportunity has significant potential and could fetch a price of around $5 million.
Today's deal comes from Axial. Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.
___________________
Thanks to our sponsors!
Acquisition Lab. Acquisition Lab and their team have been longtime supporters of the pod.
Created by Walker Diebel, author of Buy Then Build: How to Outsmart the Startup Game, is an accelerator with a highly vetted cohort-based educational and support community for people serious about buying a business.
Many of our listeners tune in each week to our deal reviews and want to get in on buying a business but don’t know where to start.
Acquisition Lab exists to help people buy a business, navigate all the complexities of the process, and provide a trusted framework, tools, and resources to support you from search to close.
If you are serious about buying a business, check out acquisitionlab.com or email the Lab's director, Chelsea Wood, at chelsea@buythenbuild.com.

In this episode, the hosts review the franchise disclosure document for Comfort Keepers and debate whether senior in-home care franchising is a scalable wealth builder—or a people-management headache best left to the right operator.

In this episode, the hosts analyze a $2M revenue mobile dog grooming franchise on Long Island and debate whether strong margins and recurring revenue justify the premium price—especially after franchise fees and fleet CapEx.

In this episode, the hosts break down a 30-year-old site prep and grading business in coastal North Carolina, debating whether steady demand and durable relationships outweigh the heavy equipment CapEx risks.