Why This $12M SaaS Might Be a Massive Broker Trick

In this episode, the hosts dissect a $12M listing for a self-storage SaaS and marketing company—only to suspect it’s a digital agency in disguise. Business Listing – https://synergybb.com/listings/self-storage-saas-and-marketing-with-3-7m-mrr/ Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them. Subscribe for more episodes: https://www.youtube.com/@AcquisitionsAnonymousPodcast?sub_confirmation=1 Subscribe to our Newsletter: https://www.acquanon.com/newsletter Connect with us on Social Media: Twitter: https://twitter.com/acquanon LinkedIn: https://www.linkedin.com/company/acquanon 👋 Follow the Hosts Michael Girdley – Entrepreneur & investor. Twitter: https://twitter.com/girdley Bill D’Alessandro – CEO of Elements Brands. Twitter: https://twitter.com/BillDA Heather Endresen – SBA lending expert & advisor. Twitter: https://twitter.com/EndresenHeather Mills Snell – Small business investor & advisor. Twitter: https://twitter.com/thegeneralmills 💰 Sponsored by: Capital Pad – Buying a small business and need funding? Or looking to invest in others' deals? Capital Pad is the go-to marketplace for acquisition entrepreneurs and investors. It handles all the legal and governance headaches so you can focus on deals. Backed by entrepreneur Travis Jamison. Check out https://capitalpad.com and tell them Acquisitions Anonymous sent you! Franchise Help with Connor Groce – Curious about franchising? Connor Groce, franchise expert and operator, helps people navigate the franchise world. He owns multiple franchises and now helps others find the right fit. https://www.connorgroce.com This episode dives into a $12M listing for a SaaS and marketing company serving the self-storage industry. The business boasts $3M in ARR, $4.3M in 2024 revenue, and $970K in cash flow—with 750 clients across 1700 locations and a tech stack promising AI-powered pricing, 3D unit visualization, and more. Key Highlights: - $12M asking price, $970K cash flow, 44 employees - 70% of revenue claimed as SaaS, but unclear definition - Self-storage tech includes ID verification, 3D visualizations, AI pricing - Strong ARR growth, but murky line between SaaS and marketing services - Hosts suspect broker repositioning to justify a high multiple