The Wildest Deal Yet: Buying the Infowars Empire in Bankruptcy

In this high-stakes episode of Acquisitions Anonymous, all four hosts tackle a controversial, intriguing listing: the bankruptcy assets of Infowars, the infamous media company led by Alex Jones. With humor and insight, the team dives into the unusual opportunity to acquire assets from this high-profile, politically charged brand, including intellectual property, production studios, a vast e-commerce business, and more. They discuss the potential risks, the wild history of Infowars’ reach, and consider how someone might leverage these assets creatively—or if it’s simply too toxic a deal.

This episode is sponsored by Acquisition Lab, the accelerator helping aspiring business buyers with education, tools, and community support. Created by Walker Deibel, author of Buy Then Build, Acquisition Lab offers a vetted cohort-based experience for people ready to navigate the complexities of acquiring a business. Learn more at AcquisitionLab.com.

This breakdown explores:

- The business model of e-commerce for influencers and Infowars’ strategy

- Legal implications of purchasing Infowars' assets

- The high-margin, supplement-heavy e-commerce store driving revenue

- The fascinating idea of repurposing Infowars into a Museum of Conspiracy Theories

- The potential liabilities and limitations of rebranding

Could there be a way to separate the assets from the controversial founder? Tune in to hear the team’s perspectives on one of the wildest deals they’ve covered yet!