
In episode 226, Acquisition's Anonymous features John Wilson (@WilsonCompanies) as a special guest. He joins Heather (@EndresenHeather) and Michael (@girdley) in discussing a sports and event management company that generates around $12 million in annual revenue, known for organizing events like Tough Mudder. The episode explores the business's dynamics and potential challenges, such as venue costs. You'll also hear about John and some awesome things going on in his world.
Today's deal comes from Axial. Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.
Axial partners with over 2,000 boutique investment bankers and business brokers who use the Axial platform for marketing their deals to lower-middle market acquirers.
Thanks to today's Sponsors!
HoldCoConference, the conference exclusively focused on HoldCo Entrepreneurs and Executives. This conference is where Holding Companies meet, learn, scale and grow. From tech to Home Services, Holdco Entrepreneurs from around the globe will be meeting in Cleveland this September 18-20th in Cleveland Ohio.
Check out holdcoconf.com for more details.
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CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options.

In this episode the hosts analyze a bizarre AI-powered therapeutic bed business with strong profits but questionable positioning, confusing pricing, and a whiff of pseudo-science risk.

In this episode the hosts debate a commercial kitchen oil filtration franchise that most liked for its recurring revenue potential, while one host strongly opposed it due to small market size, customer churn risk, and dependence on struggling restaurants.

In this episode the hosts analyze a tiny niche SaaS serving midwives and doulas with 80% margins but conclude the $400K price is too high given zero growth, easy replication risk, and limited market traction.