Buying a Viral Cat Video Empire? Think Twice Before You Do

A “too-good-to-be-true?” SBA-prequalified cat-content brand with 3.9M Facebook followers, ~$872–$920k revenue and ~95% margins sparks a lively debate on platform risk, AI headwinds, and creative deal structures to de-risk the buy. Business Listing – https://quietlight.com/listings/17899268/ Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them. Subscribe for more episodes: https://www.youtube.com/@AcquisitionsAnonymousPodcast?sub_confirmation=1 Subscribe to our Newsletter: https://www.acquanon.com/newsletter Connect with us on Social Media: Twitter: https://twitter.com/acquanon LinkedIn: https://www.linkedin.com/company/acquanon 👋 Follow the Hosts Michael Girdley – Entrepreneur & investor. Twitter: https://twitter.com/girdley Bill D’Alessandro – CEO of Elements Brands. Twitter: https://twitter.com/BillDA Heather Endresen – SBA lending expert & advisor. Twitter: https://twitter.com/EndresenHeather Mills Snell – Small business investor & advisor. Twitter: https://twitter.com/thegeneralmills 💰 Sponsored by: Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.com Acquisition Lab – Your fast-track to business ownership. Get hands-on support, world-class resources, and join a top-tier community of acquisition entrepreneurs. Schedule your free consultation at https://www.acquisitionlab.com and mention Acquisitions Anonymous! The crew dissects a Quiet Light listing for a 15-year-old cat-content platform boasting 3.9M Facebook followers, ~2.2M monthly pageviews, and reported RPMs in the $22–$30+ range. The broker materials (as read aloud) claim ~$872k–$920k in revenue, ~$821k in net income (~94–95% margins), asking ~$2.3M (~2.8x). Key Highlights: - Asking ~$2.3M (~2.8x) on ~$872k–$920k revenue and ~$821k net (~94–95% margins). - Audience/traffic: 3.9M FB followers, ~2.2M monthly pageviews; RPM ~$22–$30+. - Under-monetized: heavy banner ads, little/no affiliate, 15k newsletter @ ~29% OR. - Financing reality: SBA “pre-qualified” but lenders wary of platform risk/volatility. - Deal ideas: $500–$800k equity + seller carry; or ~$821k upfront + 50/50 rev share until seller hits ask.