$10M Sauna E-Commerce Business Breakdown

This week, the Acquanon crew dives into a $10M revenue sauna and cold plunge e-commerce business — but is the heat already fading on this high-ticket trend? Sponsors: 💸 This episode is sponsored by Capital Pad — the go-to marketplace for connecting acquisition entrepreneurs with investors. Whether you're buying a business or want to back someone who is, Capital Pad streamlines the entire process. Check them out at https://www.capitalpad.com 🧠 Powered by Acquisition Lab — founded by Harvard MBA Walker Deibel, the Lab helps aspiring business buyers navigate search, diligence, and acquisition with expert support and community. Head to https://www.acquisitionlab.com Website: https://www.acquanon.com/ Twitter: https://twitter.com/acquanon ✉️ Subscribe to our Newsletter and get more deals like this every week: https://www.acquanon.com/newsletter 🔔 Subscribe to Acquisitions Anonymous: https://www.youtube.com/@AcquisitionsAnonymousPodcast?sub_confirmation=1 🎧 Listen to our full episodes on your favorite podcast platforms: https://www.acquanon.com/episodes In this episode, Michael, Heather, and Bill analyze a dropshipping business doing $10M in revenue with $1M in EBITDA, focused on premium home saunas and cold plunges. With growing consumer interest in wellness and longevity, the panel debates whether this high-ticket e-commerce model has staying power or if it's already on the downslope of a health fad. They also explore dropshipping risk, marketing moats, and the nuances of buyer psychology when purchases top $5,000. Plus, the team reflects on tariffs, moats, and even Peloton culture in a classic Acquanon blend of laughs and insight. Key Highlights: 🔥 A breakdown of a $10M sauna/cold plunge e-commerce brand asking 5x EBITDA 🚚 Challenges and risks of dropshipping large, high-ticket items 📈 Whether this wellness niche is a lasting trend or already peaked 🧠 Insights on customer acquisition for $5K+ products 🤖 Could AI play a role in considered purchases? 💸 Why SBA lenders might think twice about funding this deal 🇺🇸 Romanticizing capitalism, one sauna sale at a time